TWIRL

REBRAND / WEB DESIGN

After elegantly executing events for over 40 cumulative years, team Twirl was in the market for a refined look. Their new website focuses on the grace and expertise used to execute successful soirées, galas, gatherings, parties, and RSVP-inducing experiences.

CREDITS

MY ROLE: Lead UI, UX, and brand design
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DEREK SUSSNER: Creative director
FJORGE: Web development
JEFF MUELLER: Copy
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Designed at Sussner Design Co.

BRAND IDENTITY
Redesigning Twirl's website first required a brand refresh. The new look redefines what it means to twirl. The rebrand shows a sophisticated event planning service that is not a chaotic whirlwind but a smooth process with a twist of fun.

LOGO BEFORE - WEBSITE BEFORE - MOODBOARD - REVISED BRAND

THE PROCESS
In order to allow Twirl's brand messaging and portfolio pieces to take the forefront a streamlined and pared down experience was essential.