CREATORS AGAINST CHILDHOOD CANCER
NAMING / Branding / COLLATERAL
In order to tap into the fundraising capabilities of passionate gamers, streamers, and content creators, Children’s Cancer Research Fund needed a dynamic and approachable brand.
Children’s Cancer Research Fund, believes a world without childhood cancer is possible. Creators Against Childhood Cancer is where people can use the power of streaming and community fundraising for good.
CREDITS
My Role: Creative director
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Designer & Animator: Max Omsin
Copywriter: Megan Morrey
Associate Creative Director: Ryan Durry
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Created at Children’s Cancer Research Fund
The action oriented name unites the community against a common enemy as it sets up gamers as the protagonist and cancer as the antagonist. The name uses something positive (creativity) to beat cancer and it feels like a movement rather than a one time campaign.
Community action is further conveyed through the use of active shapes, patterns, contrasting colors, and motion design.
