EXACTO MUNDO CAMPAIGN & CONTEST
Since the company began, Sussner Design Co. used a diet coke can as a receptacle for old x-acto blades. After 14 years of business, the can was full and individuals were invited to guess exaco-ly how many blades were in said can. The top 14 closest guessers were awarded a sharp looking shirt.
A temporary splash page explained the contest and invited users to submit their guesses. Featured on this page was a video of the blades being poured out and counted.
A variety of social media posts and a good old fashioned post card, directed sharp minded guessers to the splash page. X-acto blades and letters cut out of paper are used to give homage to Sussner's hands on approach.
The closest 14 guessers were mailed a t-shirt and the top guesser won a chunk of change to eat steak at Jax Supper Club.
